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Marketing Communication News Archive
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MCD Student Elected to Serve on PRSSA National Committee
Sophomore Marketing Communication Department student David Lee Watta was elected to serve as the next vice president of Regional Conferences, on the National Committee of the Public Relations Student Society of America. 

Associate Professor, Minsky on Restaurant "Secret Menus"
Marketing Communication Associate Professor Larry Minsky featured in a Medill Report on the topic of secret menus at restaurants as a marketing tool. 

Assistant Professor, Murphy Awarded the 2014 American Academy of Advertising Research Fellowship Award
Assistant Professor in the Marketing Communication Department, Margaret (Peg) Murphy, was awarded the 2014 American Academy of Advertising's Research Fellowship Award for her peer reviewed solo authored research paper proposal, ""A Seamless Convergence or a Path Apart: The Advertising Industry's Perspective on Undergraduate Career Preparedness."   

Asst. Professor Murphy, Winner of "Best Paper" Award at 2013 KIE International Conference
Assistant Professor in the Marketing Communication Department, Margaret (Peg) Murphy's solo authored 2013 International Knowledge, Innovation and Enterprise (KIE) Conference paper, "Generation Z and Media & Arts Entrepreneurship Education:  An Investigation of Creative Learning Issues and Opportunities" won the 2013 Conference Recognition Award for “Best Paper” in the Creativity Category and has been published in the peer reviewed, KIE Conference Book Series.  

Columbia PRSSA Selected to Host Regional Conference
The Public Relations Student Society of America (PRSSA) chapter at Columbia College Chicago was selected as one of ten colleges in the nation to host a Regional Conference. Their conference: "The Loop: A 360° Approach to Public Relations in Chicago" will take place on March 7-8, 2014. 

Rodriguez Represents Columbia NYC for AAF's Most Promising Minority Student Program

MCD student, Janet Rodriguez, travels to NYC for American Advertising Federation's Most Promising Minority Students program and expo, facilitated by Wieden+Kennedy, Leo Burnett and Draftfcb Chicago.

Associate Professor Larry Minsky featured in Harvard Business Review

The HBR Blog Network series featured Associate Professor, Larry Minsky on their website recently. Minsky co-authored the article, entitled “What Does Your Brand Sound Like?” with Colleen Fahey, U.S. Managing Director of Sixième Son, the world's largest audio branding agency.


Kristen Kaza Featured in Huffington Post

The Huffington Post recently featured adjunct faculty member, Kristen Kaza in an article entitled Meet These 15 Inspiring Chicagoans Who Dropped Everything and Pursued Their Passions”. 

Academy of Motion Picture Arts and Sciences elects Columbia College Chicago adjunct faculty member, Cheryl Boone Isaacs as President.
The Academy of Motion Picture Arts and Sciences has elected Columbia College Chicago adjunct faculty member, Cheryl Boone Isaacs as President of their organization.

Chris Huizenga Leads Class in a Rapid Ideation Session
Take a look at adjunct faculty member, Chris Huizenga as he leads his summer Social Change in Communication class in a creative rapid ideation activity. 

Examining Online Social Communities
Mark Perlman's summer Introduction to Public Relations course (54-1700) examines new and emerging social communities.

Dominic Calabrese awarded Golden Trumpet Award
Congratulations to Dominic Calabrese, Adjunct Faculty with the Marketing Communication Department who was awarded a Golden Trumpet Award from the Publicity Club of Chicago for his work on behalf of the Chicago Lighthouse for the Blind. 

Shanita Akintonde honored as "Change Agent" for the 2013 ADCOLOR® Awards

Congratulations to Associate Professor, Shanita Akintonde, who was named honoree of "The Change Agent Award" by the ADCOLOR® Awards Honoree Selection Committee, from a list of 91 other qualified nominees. 

PRSA Scholarship Recipients



Every year the Public Relations Society of America(PRSA) - Chicago Chapter hosts a scholarship opportunity to offer financial assistance to the next generation of Public Relation practitioners. 
There were three (3) scholarships granted this year to the following students, all of whom were derived from Columbia's Marketing Communication Department.

1st place:   Marissa Walters
2nd place:  Hilary Jurinak
3rd place:   Ashley Lavore

Winners were selected based on the following:
  • Junior or senior status in the current academic year;
  • Be a PRSSA member in good standing at a PRSA Chicago-affiliated chapter;
  • Hold a minimum 3.0 cumulative GPA (4.0 scale); and
  • Use scholarship funds for educational or professional purposes.

Scholarship awards were presented at the 2012 Skyline awards on Tuesday, June 5, 2012 at The Chicago Hilton & Towers, 720 S. Michigan Avenue.


Pictured from left to right: Shanita Akintonde (Advertising coordinator), Ashley Lavore (Scholarship recipient), Marissa Walters (Scholarship recipient), Angel Henderson (Alumna) and Tiata Johnson (Alumna)

Marketing Communication Valedictorian
Congratulations to Amanda Werner, 2012 Valedictorian.

Werner is a Marketing Communication graduate with a concentration in Public Relations.

2012 Patricia McCarty Scholarship recipient
Congratulations to the 2012's Patricia McCarty Advertising Scholarship recipient, Suzanne Miller.

The Patricia McCarty Scholarship Fund was established to assist in defraying the cost of tuition and fees for a student pursuing a career in Pharmaceutical Marketing Communication and to enhance awareness of the opportunities afforded by the pharmaceutical and health care fields with the hope that these industries will be enriched by the presence of a number of Patricia McCarty scholars.

Mayor Rahm Emanuel recognizes Marketing Communication student Ariel Aguilera
Mayor Emanuel recognized the civic leadership of Ariel Aguilera, a graduating senior at Columbia College and the first recipient of the College’s Mayor’s Award for Civic Engagement.

“Ariel is truly an example of the best our city has to offer,” said Mayor Emanuel. “Her active engagement with Chicago’s neighborhoods and the leadership she has displayed encouraging and supporting her fellow classmates to volunteer would be impressive enough. But coupled with her academic and extracurricular excellence in college – well, she could teach a thing or two to even the hardest working public servant. I congratulate Ariel on her accomplishments and the entire city is behind her and every child in Chicago as they strive to achieve their goals.”

She has been an active member in her community as a volunteer at a local after-school science program, a rehabilitation centers and the Chicago Food Depository, as well as a volunteer for the National Association for Chicano Studies Conference. Aguilera was awarded the Emerging Leader Award from the Illinois Latino Council on Higher Education earlier this year.

http://www.cityofchicago.org/content/city/en/depts/mayor/press_room/press_releases/2012/april_2012/mayor_emanuel_recognizeschicagocollegestudentforcivicleadershipa.html


Aguilera is a graduating senior in the Marketing Communications Department with a concentration in Public Relations. 

Industry Game Changer Speaks to Students
Jesse Spungin, Vice President and General Manager of ConAgra Foods, spoke to students about his development with brands over the past 15 years at ConAgra. Spungin discussed his extensive work with client, Orville Redenbacher. He also spoke of his involvement with the pop up bowl, Redenbacher’s latest product. Other topics included the ConAgra Food’s strategy and Spungin’s professional history.
 

Student Take a Trip to the Big Easy

Sandra Kumorowski and Enbric, Columbia’s marketing club, recently traveled to New Orleans to attend an American Marketing Association conference. The students attended sessions about topics in marketing and explored the city of New Orleans. Enbric plans to compete in competitions in the future and used this experience to prepare. 

Marketing Communication Students Win Competition
Students from multiple departments participated in a rebranding competition sponsored by the Greater South Loop Association (GLSA). They created designs for banners that will hang throughout the South Loop. The design features historic buildings located in the South Loop including Printer’s Row, Museum Campus, and others. GLSA selected the designs to be approved by Alderman Robert Fioretti.


Ad Practicum places 2nd at NSAC Regionals
The Marketing Communication Ad Practicum students won 2nd place in the National Student Advertising Competition (NSAC) by 0.3 points. This year's presenting company is Nissan. This is the fifth year in a row that Columbia has placed 1st or 2nd in the U.S. regionals. They are now a "national wildcard contender" -- one of these 6 teams then goes to AAF-NSAC nationals as well.  The decision will be made May 11, 2012.

Congrats to all -- Class of 19 with help from A+D, Photography, Television, Radio, Film departments and the Multicultural Affairs office.


Faculty Member Dorothy Brown McClean passed away over break

 

Faculty member Dorothy Brown McClean passed away in late December 2011. Dorothy was a well-loved and respected member of the Marketing Communication Department faculty for more than 15 years. She taught PR Presentation Skills most of her career, and believed that etiquette and a polished professional demeanor were so essential to success that she created a professional etiquette course that was highly popular. She embodied the qualities she taught.

Services were held in New York City Friday, January 6 at Frank E. Campbell Funeral Chapel. A remembrance book to share with Dorothy's family will be at the department's front desk until January 30th. Please stop by and sign the book at your convenience.

Student Recognized as One of AAF's 2012 Most Promising Minority Students

Derrick Milton, Advertising student at Columbia College Chicago, has been selected as one of The American Advertising Federation’s 2012 Most Promising Minority Students. Milton is also an Honor Roll student with AAF. Milton will be acknowledged in February 2012, at the Roosevelt Hotel in New York City. 

Journal of Need and Want Garners American Graphic Design Award

The Journal of Need and Want – a publication produced by Columbia College’s Marketing Communication Department – recently received an American Graphic Design Award Certificate of Excellence for its Call for Submission poster.  The poster was designed to announce the development of the publication, and to call for the submission of personal essays from students, faculty and other contributing writers, detailing their experiences with our consumer-saturated culture.

The 2011 American Graphic Design Awards attracted a remarkable 8,000+ entries. Just  select 15 percent of entrants were  recognized with an Awards Certificate of Excellence. 

The poster was designed by Renee Grigorian, a freelance designer and lecturer here at Columbia College Chicago.

Journal editors are currently accepting submissions for the publication’s second volume.   Copies of the first edition are available in the Marketing Communications Department.  For guidelines and additional information on submitting an essay, contact tjnw@colum.edu or go to the website www.tjnw.org.

Student earns top 25 position in Gain’s million dollar contest

Katey Meyer, Marketing Communication Major at Columbia College, created a stop-motion advertisement for Gain’s ‘Smell like a Million Bucks’ contest. Out of hundreds of submissions her one minute video entry made it to the Top 25, bringing her closer to winning the $1 million prize. 

Department students place in the top 10 at the AAF National Competition

Columbia's Marketing Communication Department's Practicum Class took 8th place out of a field of 19 at the American Advertising Federation (AAF) National Competition in San Diego, California. They also received special recognition in the category of "iStockphoto Best Use of Imagery" which includes receiving a cash award of $1,500.

Student Emily Taus Wins Spring 2011 Strategic Media Plan Award
Emily Taus, junior at Columbia College, was chosen as the spring winner of the 2011 Strategic Media Plan Award. Ms. Taus client was Colgate Total Toothpaste. 

PRSSA Columbia students win honors
Public Relations Student Society of America (PRSSA) was recognized as the "Student Organization of the Year" by the Office of Student Engagement during its "Excellence in Engagement" recognition dinner that took place last night at Film Row Cinema.

Columbia Wins American Advertising Federation Regional Competition
Once again Columbia's Marketing Communication Department's Practicum Class has won the AAF regional competition. Having gone to nationals two out of the last three years (missed last year by a .5 point!),

Columbia has scored a "three-peat."

Now it is onto the National Finals June 1st in San Diego!

Department Students Design Chosen for Hearts a Bluhm
A design created by student workers in the Marketing Communication office has been chosen to be produced and displayed as part of the Hearts a Bluhm project.

PRSSA Presents a Candid Conversation with Senior Walmart Exec
Thursday, December 2nd 3:30pm | 600 S. Michigan -- Ferguson Auditorium
Join Steve Restivo, Director of Corporate Affairs, for Walmart for a candid conversation about the nation's largest retailer.

PRSSA Chapter Wins 2nd Place in the NODAC
The Marketing Communication Department’s PRSSAchapter has won 2nd place in the NODAC (National Organ Donor Awareness Competition) for their campaign and event, "Live a Life, Give aLife".

Call for Submissions: Second Issue of The Journal of Need & Want
Submission Deadline: May 1st, 2011
The Journal of Need & Want is now accepting submissions for the second issue.  The Journal of Need & Want is a creative forum giving voice to what it means to live in a consumer saturated world...

Fall 2010 Ad Autopsy Series Lineup
Join us at the Marketing Communication Department's Fall 2010 Ad Autopsy Series. All Ad Autopsies are held from 6:30-8:00 p.m. in Film Row Cinema, 1104 S. Wabash, 8th floor.

Students Win 2010 Telly Awards
Columbia College Chicago Marketing Communication Department students win Silver and Bronze Telly Awards. 

Students Win Communicator Awards
Columbia College Students studying in the Marketing Communication Department win Communicator Award.