Advertising Faculty Presents Paper at International Conference
Kevin Christophersen, Associate Chair of Advertising and PR, will be presenting at the Twelfth International Conference on New Directions in the Humanities in Madrid, Spain held at the CEU San Pablo University from June 11 to 13th. Papers selected for presentation underwent a double blind, peer reviewed process. Kevin, and his research partner, Margaret Murphy, Assistant Professor: Advertising and PR, have been analyzing male body image for the past 6 years. Recently, they conducted a quantitative and qualitative research study that profiles 1,500+ gay men and explores implications of relationship status (committed relationships versus dating, etc.) on body image and motivational drivers (peer influence, dating apps, social media, etc.).